Launch of New Fashion Collection: La Parisienne
Inspired by the legacy of Parisian fashion, CYBEX has created a truly haute couture collection of the finest craftmanship.
Bayreuth, October 2023 – PRESS RELEASE:
When it comes to timeless elegance and style, there are few truths and places in the world where the legacy of fashion is deeply rooted in the genes.
CYBEX introduces La Parisienne, an homage to the eternal legacies created by the greatest Parisian couturiers: Coco Chanel, Christian Dior and Yves Saint Laurent. These fashion legends, revered for their unparalleled contributions to the worlds of haute couture and fashion, served as guiding inspirations for this unique collection.
La Parisienne presents a set of contemporary iconic masterpieces made to inspire generations who value true quintessential chic, class and style.
The luxurious nature of the collection lies in the craftsmanship used to create each piece, meticulously made to recall the most iconic Parisian decor. The main design features a crystal pattern with 6 different types of stones for each item, while hand cut organza embellishes the exquisitely crafted windows of the canopy. Every single crystal is positioned by hand requiring hours of carefully detailed workmanship, with a minimum of 500 crystals used to create the accessories, while almost 4.000 are required for the PRIAM stroller.
La Parisienne will be featured on CYBEX Platinum PRIAM, e-PRIAM and MIOS strollers, as well as the new luxury COŸA buggy, the infant car seat CLOUD T as well as the PLATINUM FOOTMUFF accessory, completing the offering for true icons on wheels.
Martin Pos, founder of CYBEX:
"We sought to create a contemporary elegant and classic timeless masterpiece that pays homage to the unparalleled genius of the greatest Parisian couturiers of all time: Coco Chanel, Christian Dior, and Yves Saint Laurent. La Parisienne is an ode to women. A masterpiece of craftsmanship made to inspire and proudly passed down from mother to daughter, treasured like a family jewel, for those who value class, chic and couture".
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CYBEX press contact:
press@cybex-online.com
About CYBEX
ABOUT CYBEX Founded by Martin Pos in 2005, CYBEX develops a wide range of products aimed to provide modern families with safer and more comfortable solutions to incorporate in their lifestyle. All products created by the German company fully adhere to the CYBEX D.S.F. innovation principle which represents a unique combination of distinctive design, highest safety standards and smart functionality – fundamentals for the everyday life “for all tomorrow’s people”.
