Bayreuth, 5 August 2022 – PRESS RELEASE:

CYBEX and German musician Alec Völkel launch a new exclusive fashion collaboration called Rockstar inspired by the birth of his daughter Rosenrot Malou.

The collection evolves CYBEX´s already extensive experience in merging the juvenile world with the highest fashion and music industry personas, following previous collaborations with DJ Khaled, Jeremy Scott and Karolina Kurkova.

Epitomising Alec´s passion, energy and love for his family, the collection is created to mirror his lifestyle as a musician thanks to a number of key design elements tying into his classic rock’n’roll spirit.

Among these: the vibrant black and red leopard print and an array of special accessories such as patches, gold pins and punk-rock chains which have been seamlessly integrated in the design.

The Rockstar collection will be featured on CYBEX’s iconic Platinum PRIAM and MIOS pushchairs and baby CLOUD Z2 i-SIZE car seat, as well as on the FOOTMUFF accessory, thereby incorporating CYBEX’s vision of promoting ever-changing exciting designs while always having the highest standards of safety and functionality. 

Speaking about the collection, Alec Völkel says: “CYBEX is a brand for modern parents and my wife and I want our children to be safe but also stylish – and the brand achieves this.
When I got the opportunity to create my own design, we were all so excited and in love with the result that we wanted to share it with the world. 
Martin and I have been friends for a few years and this relationship made the entire design process such a special experience.” 

Martin Pos, founder of CYBEX, comments: “Collaborating with a friend like Alec was just amazing. 
Our personal connection gave the entire team such great positive energy and working on the collection was one of the best processes ever. We ended up creating something perfectly representative of Alec´s lifestyle, while still speaking to CYBEX´s core brand philosophy.”

For further media enquiries or image requests on this topic please contact our press office.

CYBEX press contact:
press@cybex-online.com

About CYBEX

For CYBEX, safety, innovation and lifestyle are paramount. The German brand develops products that make everyday living safer and more comfortable for parents and children. All products follow the CYBEX D.S.F. innovation principle, the unique combination of distinctive design, highest safety standards and smart functionality – “for all tomorrow’s people”.