• We are all in denim, but some of us are looking at the stars

  • lala Berlin & cybex - Stars of the revolution

    it was a long road to general acceptance. it was an even longer road to the top. but from the sixties on, it broke through every barrier to conquer the world: denim, the fabric that epitomises dreams of modernity, effortlessly bridging the gap between urban streetwear and haute couture.

    it knows no bounds when it comes to style or age, always making a subtle yet strong statement. whether super baggy or skin tight, the spirit of freedom and independence seem to be woven into the very fabric of denim.